The study showed participants pictures of men endorsing certain products. In some photos, the men were clean-shaven. In others, the same men had beards. Participants thought the men with beards had greater expertise and were significantly more trustworthy when they were endorsing products like cell phones and toothpaste.
The Chronicle of Higher Education (via cinamonas)
bwahaha! beards rule!
(via pukomuko)
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